What does 'reach for the many' mean?

Burnet Director and CEO Professor Brendan Crabb AC describes 'reach for the many':

“'Reach for the many' focuses on the two different elements of the word 'reach'. We do focus on communities that are hard to reach, communities that are invisible, and that are very unwell a lot of the time. So we reach for those people.

“We also reach in the sense of scientific reach. We're interested in new knowledge. We're interested in creative ideas, different ways of doing things using the scientific method. We genuinely reach for those.

“And ‘for the many’ is an essential affirmation of our focus on equity, and the last line of our purpose – that no-one is left behind.”

Video – 'Reach for the many'

Video transcript

The video opens with various scenes including children, mothers and village locals in Papua New Guinea. Various scenes of people in Myanmar, Papua New Guinea and Australia including Burnet staff at work appear throughout the video.

A narrator says the following:

“It's time to reach higher, towards learning, towards understanding, towards innovation. It's time to reach further, beyond borders, beyond empty promises, towards those too often forgotten.

It's time to reach deeper, beyond prejudice, beyond injustice, towards a safer, healthier world. Because health equity will only truly exist when science reaches far beyond race, gender, sexuality, religion, and wealth. That's where every one of us at Burnet puts our focus every single day, reaching higher in everything we do.

To reach her, to reach him, to reach them, so that no-one is ever out of reach again. We are Burnet and we are here to reach for the many.”

The video closes with the Burnet logo and tagline 'reach for the many'.