Background

Sim is an expert graphic designer with over 12 years of experience in marketing, publishing, and creative industries. Specialising in visual communication, she has a strong focus on typography, advertising, and digital content creation. Sim is passionate about translating complex information into engaging and accessible visual communication that informs and inspires diverse audiences.

Before joining Burnet, Sim was the senior marketing designer at Hardie Grant Publishing, where she led the design of advertising campaigns, digital content, and promotional materials. She has worked with Text Publishing and Major Street Publishing, developing marketing materials and campaign assets for brands, books, and organisations. Additionally, she has provided design support for the University of South Australia’s Business School.
 
Sim brings a strategic and creative approach to her work, ensuring clarity, impact, and consistency across all print and digital communication platforms.

Qualifications

• 2012: Advanced Diploma of Advertising & Graphic Design, TAFE SA
• 2009: Bachelor of Visual Arts (Sculpture major, Photography minor), University of South Australia

Positions

• 2021–2024: Senior Marketing Designer, Hardie Grant Publishing
• 2019–2024: Marketing Graphic Designer, Text Publishing
• 2016–2022: Freelance Graphic Designer, Major Street Publishing
• 2015–2018: Graphic Designer, Maps Marketing